Summary
Business leaders looking to stand up or advance their enterprise customer analytics functions face many challenges. Disparate data, a lack of analytical acumen, and broken processes are just a few. Where do you begin? Advancing your customer analytics approach requires improving how you tackle strategy, structure, data, analytics, process, and technology. Use this downloadable tool to build a prioritized capabilities plan for customer analytics success.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.