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The Customer Analytics Capabilities Planning Tool

Prioritize Activities Across Six Key Capabilities

April 6th, 2022
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
With contributors:
Srividya Sridharan , Jeremy Vale , Evan Megan , Jen Barton

Summary

Business leaders looking to stand up or advance their enterprise customer analytics functions face many challenges. Disparate data, a lack of analytical acumen, and broken processes are just a few. Where do you begin? Advancing your customer analytics approach requires improving how you tackle strategy, structure, data, analytics, process, and technology. Use this downloadable tool to build a prioritized capabilities plan for customer analytics success.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.