Decision Tool

The Customer Analytics Initiative Prioritization Tool

Spend Precious Time And Resources On Highly Feasible And Impactful Initiatives

August 19th, 2024
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
With contributors:
Aaron Katz , Aldila Yunus , Gabrielle Raymond , Jen Barton

Summary

Business leaders must prioritize analytical initiatives — and continually refine those priorities — according to internal and external factors. They should assess which initiatives to prioritize using a method that is clear and defensible to collaborators and internal stakeholders. Use this tool to score and prioritize analytical initiatives based on six factors: customer impact, business impact, employee impact, feasibility, risk, and the likely ROI.

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