Landscape Report

The Customer Analytics Technologies Landscape, Q1 2024

Forrester’s Overview Of 29 Vendors

February 9th, 2024
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
With contributors:
Aaron Katz , Dan Beaton

Summary

You can use customer analytics technologies to improve the customer experience, drive loyalty and retention, and increase customer lifetime value. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. CX pros should use this report to understand the value they can expect from a customer analytics technology vendor, learn how vendors differ, and investigate options based on size and market focus.

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