Summary
The rise of the customer is driving B2B organizations to explore customer-centricity in their culture and operations. Because only 25% of organizations currently have a transformative effort in place, driving that imperative may be a substantial challenge. Organizations should conduct an assessment to determine their readiness for customer-centricity and identify gaps to be addressed. In this report, we provide an assessment that enables B2B organizations to gauge their readiness to create and sustain a customer-centric culture.
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