Report

The Customer-Obsessed Leader, 2021

Lead People (Employees) To Obsess About People (Customers)
May 6th, 2021
With Contributors:
Emily Stutzman
and Rachel Birrell

Summary

This report shows that while it feels like more work, committing to customer obsession engages workers to deliver greater customer value creatively and responsively.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.