Maturity Assessment

The Customer Obsession Assessment, 2022

Find The Starting Point For Your Customer Obsession Evolution

September 2nd, 2022
With contributors:
Rick Parrish , Alex Sobchuk , Lexie Lawhon , Peter Harrison


This 20-question assessment determines how customer obsessed your company is today by comparing its leadership, strategy, and operations to a sample of global enterprises. Placing your current customer obsession maturity is your first step in determining how customer obsessed to become and what path to take to reach your goals.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.