Maturity Assessment

The Customer Obsession Assessment

Find The Starting Point For Your Customer Obsession Evolution

May 17th, 2024
With contributors:
Rick Parrish , Michael Kearney , Emanuella Santos , Shayna Neuburg


This 20-question assessment determines how customer obsessed your organization is today by comparing its leadership, operations, and strategy to a sample of global enterprises. Placing your current customer obsession maturity is your first step in determining how customer obsessed to become and what path to take to reach your goals.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.