Maturity Assessment

The Customer Obsession Leadership Maturity Assessment

Evaluate How Prepared You Are To Help Lead Your Company Toward Customer Obsession

October 12th, 2021
James McQuivey, PhD, VP, Research Director
James McQuivey, PhD VP, Research Director
With contributors:
Rick Parrish , Katy Tynan , Keith Johnston , Cole Walsh , Marissa Fritz

Summary

Forrester’s customer obsession leadership maturity assessment helps you understand how your individual style, behaviors, and attributes affect your ability to lead your organization to customer obsession. Leaders who enable customer obsession model how to look beyond the distractions of day-to-day business to obsessively create and deliver increasing value to customers. This report helps leaders understand their critical role in achieving customer obsession and assess their individual readiness to augment customer obsession within their teams and across their organizations.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.