Summary
A dashboard is essential for managing operating results and forecasts for an organization’s offerings. Include specific metrics that track today’s business performance and predictive indicators of future business expectations. Dashboards for recurring revenue products should include metrics that address retention, engagement, and performance. In this report, we outline the components of a dashboard that monitors the performance of recurring revenue offerings, documents the contribution of marketing and sales enablement, and gathers the data required to make decisions to drive profitable growth.
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