Trends Report

The Data Digest: Over Half Of US Online Adults Consider Brand Impact When Making A Purchase

January 15th, 2021
With contributors:
Mike Proulx , Lexie Lawhon


To help CMOs understand the importance of consumer values, we used Forrester’s Consumer Technographics® data to look at the impact of brand on US online adults’ purchase decisions. Despite the financial strain of the COVID-19 pandemic, more than half of US online adults consider what brands stand for before making a purchase. CMOs who want to know more about the impact of brand values should read our Research Overview: Consumer Values and schedule an inquiry.

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