Model Overview Report

The Forrester B2B Marketing And Sales Data Strategy Implementation Process

March 4th, 2024
Brett Kahnke, Principal Analyst
Brett Kahnke Principal Analyst
With contributors:
Cristina De Martini , Kim Herrington , Katie Linford , Tyler Orleans , Ellen Lind

Summary

Most B2B organizations recognize that strong marketing and sales alignment is a critical factor in revenue growth. They also know that an effective shared data strategy across revenue teams is one of the required foundations to attain that outcome. Despite this recognition of need and alignment on prioritization, most organizations lack the strategic investment rationale, measurement criteria, or execution plan necessary to achieve the results they seek. In this report, we outline a detailed process B2B operations teams should follow to implement the Forrester B2B Marketing And Sales Data Strategy Model.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.