The Demand For Racial Equity Is Forcing A Brand Strategy Rethink

August 2nd, 2021
With contributors:
Keith Johnston, Katy Tynan, Anjali Lai, Alex Schanne, Christine Turley


This report, by evaluating brand responses to the racial justice movement in the summer of 2020, helps you design brand principles to guide your response to racial justice.

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.