Toolkit

The Demand Reporting Toolkit

September 13th, 2022
Rani Salehi, Principal Analyst
Rani Salehi Principal Analyst
With contributor:
Shannon Colford

Summary

The Demand Reporting Toolkit assembles research to provide guidance for building reporting on demand programs and tactics. The toolkit helps demand marketing leaders demonstrate the business impact of their activities and make informed decisions to advance programs. Demand marketing leaders must know what to measure, considerations for tactic measurement, what to implement and how to optimize performance.

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