Toolkit

The Digital Business And Strategy Glossary: Terms, Concepts, And Definitions

January 25th, 2023
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
With contributors:
David Hoffman , Ashley Villarreal , Tiffany Do , Jen Barton

Summary

To be effective, digital leaders and their teams need a common understanding of the terms and concepts they use in their work. This glossary is a starting point for digital business and strategy professionals who want a common vocabulary of topics used by their teams and their collaboration partners. It also describes how Forrester analysts think about and use terms relevant and common to digital business. Digital business professions and their teams can use this report to reduce confusion and spend more of their time and energy creating value for customers and driving business growth.

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