How To Report

The Digital Leaders’ Guide To Acting As Your Own Tech Retention Advocate

How To Stay Successful With The Tech You Have — And When Not To Try

September 6th, 2024
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
With contributors:
Fiona Swerdlow , Delilah Gonzalez

Summary

Buying new tech and/or replatforming is traditionally business as usual — but today, digital leaders must take a very different tack. The market is shifting, and digital leaders tell us they want to retain their current vendors, rather than looking afield to other options. Decisions about one’s tech stack have years-long consequences. After all, that tech stack is fundamental to achieving business goals, ensuring that everyday operations run smoothly, and delivering better employee and customer experiences. This report offers leaders strategic use cases to determine when retention is the best path forward and how to effectively become a retention advocate for their firm.

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