Summary
Buying new tech and/or replatforming is traditionally business as usual — but today, digital leaders must take a very different tack. The market is shifting, and digital leaders tell us they want to retain their current vendors, rather than looking afield to other options. Decisions about one’s tech stack have years-long consequences. After all, that tech stack is fundamental to achieving business goals, ensuring that everyday operations run smoothly, and delivering better employee and customer experiences. This report offers leaders strategic use cases to determine when retention is the best path forward and how to effectively become a retention advocate for their firm.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.