Decision Tool

The Digital Maturity Model 4.0 Interactive Tool

January 22nd, 2016
With contributors:
Patti Freeman Evans , Alex Causey


Digital disruptors are tearing up the rule books, and no industry is immune. In response, firms must take a different approach to digital strategy, embedding digital capabilities into the heart of their business, rather than treating digital touchpoints as peripheral add-ons. They must become lean, agile, and digitally savvy. For many firms, this means a fundamental transformation of their culture, their organizational structures, their technology platforms, and their approach to measuring success. Many firms have taken the first step on this journey by consolidating digital functions such as digital marketing and eBusiness under one leader. But as a digital business leader, where do you start? How do you plan your digital business transformation, and how do you know where to focus your efforts? Forrester's digital business maturity model answers those questions. It plots your organizational maturity and helps guide your actions to elevate your digital capabilities.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.