Maturity Assessment

The Digital Product Management Maturity Assessment

Use Your Scores To Identify The Focus Areas For Improvement

September 27th, 2023
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director
Tony Plec, Principal Analyst
Tony Plec Principal Analyst
Sam Somashekar, null
Sam Somashekar
With contributors:
Aurelie L'Hostis , Melissa Parrish , Eleanor Theriault , Kate Pierpont

Summary

More than ever, organizations rely on digital initiatives as a key driver of growth. Forrester’s Digital Business Strategy Survey, 2023 indicated that 63% of global digital business strategy decision-makers believe their organization’s future growth will be driven largely by digital strategy initiatives. Achieving success with these strategies requires specific attributes across the product management team as well as cultural elements, practices, and resources that allow them to be successful. The Digital Product Management Maturity Assessment helps product management leaders evaluate where they are on the digital-ready continuum and identify areas to improve for greater customer focus and business growth.

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