Best Practice Report

The Effective CMO

Take Action To Forge The Right Fit

October 28th, 2022
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Mike Proulx , Melissa Bongarzone , Lexie Lawhon , Christine Turley

Summary

It’s the fit between an individual CMO and a company’s needs at a point in time that makes the CMO effective. Current or aspiring CMOs can improve their effectiveness by identifying the type of CMO they are, mapping their type to business context, taking action to create influence, and then directing their own course to improve their fit. This report explains how B2C marketing executives can be effective CMOs by proactively creating a professional fit.

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