Landscape Report

The Embedded Conversation Automation Solutions For B2B Landscape, Q3 2023

Forrester’s Overview Of 12 Vendors

August 3rd, 2023
Jessie Johnson, Principal Analyst
Jessie Johnson Principal Analyst
With contributors:
Steven Casey , Laurynn Bedard , Arianne Burnette

Summary

You can use embedded conversation automation solutions to improve responsiveness in multiple delivery mechanisms, increase contextual relevance of interactions, and drive efficiency and scale in lifecycle revenue marketing processes. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2B marketing leaders should use this report to understand the value they can expect from an embedded conversation automation solution vendor, learn how vendors differ, and investigate options based on size and market focus.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.