Best Practice Report

The Emerging Role Of Employee Lifecycle Marketing

January 1st, 2018


The strategic value of an engaged and skilled global workforce has inspired B2B organization to seek new ways of attracting and retaining employees. While HR takes the lead on strategic workforce planning, marketing communications programs similar to those used to reach buyers are often required to address employees’ needs and share information with them. This report examines how leading organizations are filling this gap with a new function, employee lifecycle marketing (ELM).

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