Best Practice Report

The Emerging Role Of Employee Lifecycle Marketing

January 1st, 2018

Summary

The strategic value of an engaged and skilled global workforce has inspired B2B organization to seek new ways of attracting and retaining employees. While HR takes the lead on strategic workforce planning, marketing communications programs similar to those used to reach buyers are often required to address employees’ needs and share information with them. This report examines how leading organizations are filling this gap with a new function, employee lifecycle marketing (ELM).

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.