Best Practice Report

The Emerging Role of the Reputation Program Architect

January 1st, 2018


B2B organizations are moving rapidly from product-centric to audience-centric marketing campaigns. The reputation program family is critical to campaign success, but too many B2B organizations find it challenging to include a properly designed reputation program in the campaign mix. However, without reputation tactics, campaigns will never rise to their highest value and most effective level. In this report, we introduce and define the emerging role of the reputation program architect, who plays a critical part in designing reputation tactics for marketing campaigns.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.