The Emerging Role Of The Sales Content Specialist

January 1st, 2018

Summary

Achieving ideal outcomes when engaging B2B buyers requires applying the specialized expertise of product and marketing experts while leveraging the sales rep’s relationship with the buyer. To ensure that sales reps have the required domain expertise across such areas as sales training, product, and branding and properly apply it, the emerging role of the sales content specialist can help with much-needed alignment. In this report, we introduce the sales content specialist role, define its responsibilities, and outline its required competencies.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.