Best Practice Report

The Emerging Role Of The Sales Content Specialist

January 1st, 2018


Achieving ideal outcomes when engaging B2B buyers requires applying the specialized expertise of product and marketing experts while leveraging the sales rep’s relationship with the buyer. To ensure that sales reps have the required domain expertise across such areas as sales training, product, and branding and properly apply it, the emerging role of the sales content specialist can help with much-needed alignment. In this report, we introduce the sales content specialist role, define its responsibilities, and outline its required competencies.

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