Summary
European marketers' investments in online display and social media advertising will continue to grow at a double-digit rate between 2015 and 2020. Combined, they will grow at 18.7% annually over that period and reach €28.7 billion in 2020, up from €14.4 billion in 2015. Online display and social media advertising will look much different then than they do today: Mobile, video, ad blocking, and programmatic buying will impact how both will develop in the coming years.
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