Forecast Report

The European Online Display And Social Media Advertising Forecast, 2015 To 2020

Advertisers Increase Their Investments In Video And Mobile Ads As Media Consumption Evolves And Targeting Accuracy Improves

December 9th, 2015
With contributors:
Michael O'Grady , Luca Paderni , Kasia Madej , Laura Glazer

Summary

European marketers' investments in online display and social media advertising will continue to grow at a double-digit rate between 2015 and 2020. Combined, they will grow at 18.7% annually over that period and reach €28.7 billion in 2020, up from €14.4 billion in 2015. Online display and social media advertising will look much different then than they do today: Mobile, video, ad blocking, and programmatic buying will impact how both will develop in the coming years.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.