Forecast Report

The European Online Display And Social Media Advertising Forecast, 2015 To 2020

Advertisers Increase Their Investments In Video And Mobile Ads As Media Consumption Evolves And Targeting Accuracy Improves

December 9th, 2015
Samantha Merlivat
With contributors:
Michael O'Grady , Luca Paderni , Kasia Madej , Laura Glazer


European marketers' investments in online display and social media advertising will continue to grow at a double-digit rate between 2015 and 2020. Combined, they will grow at 18.7% annually over that period and reach €28.7 billion in 2020, up from €14.4 billion in 2015. Online display and social media advertising will look much different then than they do today: Mobile, video, ad blocking, and programmatic buying will impact how both will develop in the coming years.

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