Summary
While the PC has now emerged as a popular platform for video consumption among European Internet users, the TV is still the primary platform. And with mobile video still nascent, a substantial three-screen audience does not yet exist. But emerging viewing habits, such as on-demand TV and online video consumption, are nevertheless changing the market. The adoption of Net-enabled TV devices will accelerate these changes and will also intensify competition in the provision and distribution of video and TV content. In this new environment, success will lie in ABC . . . and D: aggregation, brand, convenience, and distribution.
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