Best Practice Report

The Evolution To Partner Portal 2.0

January 1st, 2018

Summary

The requirement to increase sales effectiveness in the channel is forcing suppliers to enhance existing partner portals. This next generation — which we call partner portal 2.0 — is defined by six key areas of functionality. Build out your portal in a way that doesn’t overwhelm partners and provides functionality that is truly seen as valuable. In this report, we will define six core categories of these next-generation portals, as well as the benefits of and key features within each.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.