Summary
The requirement to increase sales effectiveness in the channel is forcing suppliers to enhance existing partner portals. This next generation — which we call partner portal 2.0 — is defined by six key areas of functionality. Build out your portal in a way that doesn’t overwhelm partners and provides functionality that is truly seen as valuable. In this report, we will define six core categories of these next-generation portals, as well as the benefits of and key features within each.
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