Business Case Report

The Executive’s AI Primer

Spot Hype, Doomed Projects, And AI-Washed Solutions — And Provide The Leadership Your AI Teams Need

August 24th, 2023
With contributors:
Aaron Katz , Mike Gualtieri , Michele Goetz , Evan Megan , Demi Starks


AI is critical for your competitiveness as it helps you transform any activity that involves data — i.e., every part of your business. All executives need to make strategic decisions about how and where to leverage AI technologies, but few have experience with them, causing misconceptions that lead to poor outcomes, wasted resources, and resistance to future initiatives. Use this guide to develop an understanding of AI and avoid the biggest pitfalls.

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