Summary
Even though 39% of US online consumers believe their economic situation will remain the same and one-third actually think it will improve in the next 12 months, most are taking a cautious approach to entertainment spending. While filmed entertainment has traditionally fared well in downturns, this time around, consumers are poised to slow their spending on movie-going and pay TV while abandoning DVD buying. However, players in each of these industries can use the recession as an opportunity to enact bold strategies that will drive profits during the economic recovery.
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