Trends Report

The Financial Impact Of COVID-19 On Italian Consumers

May 20th, 2020


In response to COVID-19, Italian consumers are cutting down spending on nonessentials and relying on their savings and credit cards; over half are saving more as a result of the pandemic, and some are planning ahead by optimizing their investments and insurance coverage. Ninety-five percent of Italian adults who have been permanently laid off are anxious about their financial situation, a much higher number than in other countries, which shows the trajectory that other countries are likely to follow as economic situation deteriorates as a result of lockdowns. Younger adults and people with children are the two other groups who are most concerned about their finances. Italian customers have seen a reduction in their earnings due to COVID-19, forcing them to reduce consumption, postpone big purchases, and delay important life events — all of which will impact banks’ profits going forward.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.