Decision Tool

The Forrester Audience Framework And Campaign Planning Tool

July 23rd, 2020
Craig Moore, VP, Principal Analyst
Craig Moore VP, Principal Analyst

Summary

The Audience Framework And Campaign Planning Tool is a companion resource to our series of campaign implementation workbooks. It organizes the development of the audience framework by capturing information for each defined path along the framework, such as information about the target buying center, buying group, personas within the buying group, measurement criteria, revenue, and budget plans. The tool generates summary analyses of the revenue and budget allocations by use case, audience path, and measurement criterion and helps organizations document all parameters needed in performance modeling and analysis that may follow the planning effort.

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