Wave Report

The Forrester Automotive Wave™: European Websites, Q3 2018

European Auto Brands' Sites Don't Meet Customers' Evolving Expectations

August 29th, 2018
Brendan Miller, null
Brendan Miller
Alex Causey, null
Alex Causey
With contributors:
Christopher Andrews , Pascal Matzke , Jeremy Swire , Scott Ross , Amanda Chen


More than half of European consumers spend 10 hours or more researching a new car, and nearly three-quarters consider three or more brands before they purchase or lease a vehicle. To gauge how helpful auto brand websites are to shoppers, we evaluated 11 of the top auto brands in Europe. This report lays out where these companies excel — and where they lag — and what digital business and customer experience (CX) professionals can learn from them to help their websites drive more growth.

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