Wave Report

The Forrester Automotive Wave™: European Websites, Q3 2018

European Auto Brands' Sites Don't Meet Customers' Evolving Expectations

August 29th, 2018
BM
Brendan Miller
AC
Alex Causey
With contributors:
Christopher Andrews , Pascal Matzke , Jeremy Swire , Scott Ross , Amanda Chen

Summary

More than half of European consumers spend 10 hours or more researching a new car, and nearly three-quarters consider three or more brands before they purchase or lease a vehicle. To gauge how helpful auto brand websites are to shoppers, we evaluated 11 of the top auto brands in Europe. This report lays out where these companies excel — and where they lag — and what digital business and customer experience (CX) professionals can learn from them to help their websites drive more growth.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.