Decision Tool

The Forrester B2B Brand Lifecycle Maturity Tool

April 26th, 2024
With contributors:
Matthew Selheimer , Shannon Colford , Kate Pierpont


The Forrester B2B Brand Lifecycle Maturity Tool helps organizations and marketing teams collectively assess their approach to managing their company brand. The tool covers the entire brand lifecycle, including organizational/functional alignment, brand development, and activation, and provides a detailed scored readout that marketing teams can use to optimize brand development.

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