The Forrester B2B Brand Lifecycle Maturity Tool

April 26th, 2024

With contributors:

Matthew Selheimer , Shannon Colford , Kate Pierpont

Summary

The Forrester B2B Brand Lifecycle Maturity Tool helps organizations and marketing teams collectively assess their approach to managing their company brand. The tool covers the entire brand lifecycle, including organizational/functional alignment, brand development, and activation, and provides a detailed scored readout that marketing teams can use to optimize brand development.

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