The Forrester B2B Brand Strategy And Management Toolkit

December 5th, 2023

Karen Tran Principal Analyst

Subhendu Pattnaik Principal Analyst

Ian Bruce VP, Principal Analyst

With contributors:

Matthew Selheimer , Dane Anderson , Shannon Colford

Summary

Brand is the living expression of a company’s identity and a strategic asset for the business. B2B marketing executives and brand leaders must optimize its representation, management, and measurement to maximize impact. This toolkit provides them with reports and tools to plan, architect, execute, measure, and lead brand initiatives. Use these resources to create best-in-class approaches to brand strategy, activation, measurement, campaign and program planning and execution, and business and functional alignment.

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