Decision Tool

The Forrester B2B Content Mapping Tool

April 10th, 2023
With contributors:
Pippin Evarts , Andrew Pelletier , Ellen Lind


The Forrester B2B Content Mapping Tool helps content leaders and their stakeholders map content and activation channels for up to three buyer personas. Use the tool to build a list of content assets and associated activation channels/types aligned to prioritized personas and appropriate buying phases. The tool will create a visual map that enables users to see what content they have, which personas that content is for, and how that content will be activated. This tool leverages Forrester’s best practices for audience identification, persona prioritization, buyer’s journey mapping, and content strategy.

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