Summary
Many B2B organizations focus on personas at the buyer level but pull that focus back once buyers become customers. To guide a postsale experience that ensures customers attain value, renew or repurchase, grow, and are willing to share their story with others, B2B organizations must also understand postsale customer needs and habits. In this report, we explain how to gather attributes to design actionable customer personas.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.