Model Overview Report

Build Useful Customer Personas That Expand Beyond The Buyer Level

Round Out Your Customer Understanding By Considering Four Types Of Attributes

February 29th, 2024
Lisa Nakano, null
Lisa Nakano

Summary

Many B2B organizations focus on personas at the buyer level but pull that focus back once buyers become customers. To guide a postsale experience that ensures customers attain value, renew or repurchase, grow, and are willing to share their story with others, B2B organizations must also understand postsale customer needs and habits. In this report, we explain how to gather attributes to design actionable customer personas.

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