Template

The Forrester B2B Digital Marketing Canvas Template

Create An Actionable Digital Marketing Strategy

March 30th, 2023
Rani Salehi, Principal Analyst
Rani Salehi Principal Analyst
With contributors:
Matthew Selheimer , Laura Cross , Renee Irion , Barbie Mattie , Nicole Bouchie , Kate Pierpont

Summary

When digital initiatives are clearly prioritized by CMOs, the organization’s overall marketing strategy is strengthened and can easily adapt to market shifts. The Forrester B2B Digital Marketing Canvas Template helps digital leaders (engagement, experience, or marketing) craft and document a digital marketing strategy that will provide the basis for successful communication across the company and collaboration with the CMO. The template is composed of foundational building blocks, prerequisites, alignment criteria, and a process to weight desired outcomes. It ensures appropriate investment levels and prioritizes digital marketing decisions to align across the revenue engine.

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