Template

The Forrester B2B Digital Marketing Plan-On-A-Page Template

Create, Capture, And Communicate Aligned Annual Digital Marketing Plans

December 26th, 2023
Renee Irion, Principal Analyst
Renee Irion Principal Analyst
With contributors:
Steven Casey , Rani Salehi , Emily Wen , Arianne Burnette

Summary

One of the top challenges impeding marketing from achieving its goals is the lack of clarity or alignment regarding business goals and objectives, according to B2B marketing decision-makers. B2B digital marketing leaders can help address this challenge by ensuring their respective plans and priorities align with business and marketing context and are reevaluated throughout the year. Digital marketing leaders can use the Forrester B2B Digital Marketing Plan-On-A-Page Template to create, capture, and communicate plans that align to upstream marketing plans and business objectives.

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