Summary
One of the top challenges impeding marketing from achieving its goals is the lack of clarity or alignment regarding business goals and objectives, according to B2B marketing decision-makers. B2B digital marketing leaders can help address this challenge by ensuring their respective plans and priorities align with business and marketing context and are reevaluated throughout the year. Digital marketing leaders can use the Forrester B2B Digital Marketing Plan-On-A-Page Template to create, capture, and communicate plans that align to upstream marketing plans and business objectives.
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