Summary
An insight-driven business — one that can transform data into insights that drive consistent performance improvement — enjoys tangible commercial benefits, including faster growth. Revenue operations leaders aspire to transform decision-making in their organizations to reduce reliance on instinct, gut feelings, and politicking, shifting instead toward decisions consistently supported by data-backed insights. Yet B2B organizations struggle to evolve their use of analytics to drive such a transformation. This report introduces the Forrester B2B Insight-Led Analytics Ecosystem, which identifies four analytics process areas and the capabilities required for insight-led decision-making.
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