Toolkit

The Forrester B2B Marketing And Sales Data Strategy Toolkit

May 6th, 2024
Brett Kahnke, Principal Analyst
Brett Kahnke Principal Analyst
With contributors:
Cristina De Martini , Tyler Orleans

Summary

The Forrester B2B Marketing And Sales Data Strategy Toolkit includes research, tools, and templates that help organizations maximize the value of data. Using the components of this toolkit, organizations can form an overarching data management strategy and implement each of its tactical elements. The toolkit also covers the roles and responsibilities that support data management and the technologies that facilitate ongoing governance. The toolkit assembles key Forrester research that data teams can use when following the Forrester B2B Marketing And Sales Data Strategy Implementation Process.

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