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The Forrester B2B Marketing Risks And Dependencies Worksheet

For Use During Phase Six Of The B2B Marketing Planning Process

March 4th, 2022
Craig Moore, VP, Principal Analyst
Craig Moore VP, Principal Analyst
With contributors:
Jennifer Ross , Aidan Doyle , Ellen Lind

Summary

In the sixth phase of the Forrester B2B Marketing Planning Process, marketing must look across the organization, among resources, and within the ecosystem to identify any elements that could prevent the marketing plan from succeeding. The B2B Marketing Risks And Dependencies Worksheet helps marketing and marketing operations leaders capture and organize plan risks and dependencies, associate them with marketing goals and recommended actions, identify affected stakeholders, assign ownership for risk mitigation, and describe mitigation efforts and track the completion status of each.

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