​The Forrester B2C Marketing Technology Alignment Framework: RFP Template​

January 30th, 2024
With contributors:


When a company is ready to procure new marketing technology (martech) solutions, the request for proposal (RFP) serves as the call to potential bidders. However, the RFP process is often time- and resource-consuming as you put together the right proposal requirements, designate and coordinate the evaluation committee, and vet each proposal. Use this template and guidance to streamline your RFP drafting process and refocus your approach to a future-fit procurement selection. Throughout the template, we provide standard language examples and indicate opportunities to position your RFP to be more outcomes driven and maximize modernization within your martech stack.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.