When a company is ready to procure new marketing technology (martech) solutions, the request for proposal (RFP) serves as the call to potential bidders. However, the RFP process is often time- and resource-consuming as you put together the right proposal requirements, designate and coordinate the evaluation committee, and vet each proposal. Use this template and guidance to streamline your RFP drafting process and refocus your approach to a future-fit procurement selection. Throughout the template, we provide standard language examples and indicate opportunities to position your RFP to be more outcomes driven and maximize modernization within your martech stack.