The Forrester B2C Marketing Technology Alignment Framework

November 8th, 2023

With contributors:

Martin Gill , Melissa Bongarzone , Jana Gül , Demi Starks

Summary

Aligning marketing with business objectives requires an understanding of shared goals supported by a coordinated and optimized technology infrastructure. This report introduces a framework to overcome common alignment challenges and provides a step-by-step process to guide the discovery, analysis, execution, and optimization of your B2C marketing technology (martech) ecosystem.

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