Model Overview Report

The Forrester B2C Marketing Technology Alignment Framework

November 8th, 2023
With contributors:


Aligning marketing with business objectives requires an understanding of shared goals supported by a coordinated and optimized technology infrastructure. This report introduces a framework to overcome common alignment challenges and provides a step-by-step process to guide the discovery, analysis, execution, and optimization of your B2C marketing technology (martech) ecosystem.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.