Summary
Checking accounts are central to a customer’s relationship with their primary bank, and an increasing number of customers use their mobile phone to find, research, and open an account. Customers’ expectations of banks’ mobile websites have increased, indicating a need for additional capabilities to enhance research and purchase experiences. If banks want to drive deposits and win primacy, they need to offer a superior digital experience across the first stages of the customer lifecycle: discover, evaluate, commit, and initiate (onboarding). This assessment tool helps digital and sales teams at banks gauge the quality of their mobile website digital sales experience and prioritize improvements.
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