Wave Report

The Forrester Banking Sales Wave™: Canadian Mobile Sites, Q4 2018

Canadian Banks Need More Compelling Content And Easier Navigation To Win Prospects

October 29th, 2018
AP
August du Pont
AH
Andrew Hogan
With contributors:
Benjamin Ensor , Scott Ross , Piers Conway , Sam Bartlett

Summary

Chequing accounts are central to a customer's relationship with their primary bank, and an increasing number of Canadians are using their mobile phone to find research and apply for an account. To assess how helpful sites are to customers with smartphones, we evaluated the mobile sites of five large Canadian banks and one digital-only bank. This report identifies where these companies excel — and where they lag — and what digital business strategy and customer experience executives can learn from them.

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