Best Practice Report

The Forrester Brand And Communications Plan-On-A-Page Template

December 7th, 2019


For brand and communications leaders who want to achieve measurable results and drive business performance, an annual plan is a must. The annual brand and communications plan must support the organization’s overall business objectives; align with and reinforce the goals of the marketing, sales, and product functions over the coming year; and support other corporate stakeholders. This report introduces the Brand And Communications Plan-On-A-Page Template, a simplified process for developing, capturing, and communicating a plan across the organization.

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