Best Practice Report

The Forrester Brand And Communications Plan-On-A-Page Template

December 7th, 2019
Ian Bruce, VP, Principal Analyst
Ian Bruce VP, Principal Analyst

Summary

For brand and communications leaders who want to achieve measurable results and drive business performance, an annual plan is a must. The annual brand and communications plan must support the organization’s overall business objectives; align with and reinforce the goals of the marketing, sales, and product functions over the coming year; and support other corporate stakeholders. This report introduces the Brand And Communications Plan-On-A-Page Template, a simplified process for developing, capturing, and communicating a plan across the organization.

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