The Forrester Brand Measurement Framework Assessment

February 19th, 2019

Summary

The Forrester Brand Measurement Framework Assessment provides an integrated structure for planning, measuring, reporting on, and managing B2B brand effectiveness using the Forrester Brand Measurement Framework. The tool helps organizations track the metrics necessary for capturing a full picture of brand impact on campaign success across three major components of reputation: awareness, perception, and preference. Upon entering a weighting, baseline value, and current value for each metric, users can view their current index value over the duration of the measurement period and determine whether performance has improved or declined, and by what percentage.

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