The Forrester Business Review Framework

January 1st, 2018

Craig Moore VP, Principal Analyst

Meta Karagianni

With contributor:

Marcia Trask

Summary

Using findings from recent Forrester research on the characteristics of B2B business review meetings, we have developed best practices for planning and managing these meetings. By leveraging these findings, marketing can harness information flow patterns and timing requirements to effectively participate in all types of business review meetings. In this report, we introduce the Forrester Business Review Framework, which categorizes various types of business review meetings and describes best practices for marketing leaders to lead and participate in them.

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