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The Forrester Campaign Implementation Responsibility Assignment (RACI) Matrix Tool

January 1st, 2018
Craig Moore, VP, Principal Analyst
Craig Moore VP, Principal Analyst

Summary

The Campaign Implementation RACI Matrix Tool helps organizations describe and clarify responsibilities for campaign implementation. Marketers can use this tool to ensure agreement across roles and a common understanding of expectations. The tool allows users to specify the roles, RACI labels, and stages and activities/deliverables used in the organization’s campaign implementation process, and identify the nature of each role’s participation.

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