The Forrester Campaign Implementation Responsibility Assignment (RACI) Matrix Tool

January 1st, 2018


The Campaign Implementation RACI Matrix Tool helps organizations describe and clarify responsibilities for campaign implementation. Marketers can use this tool to ensure agreement across roles and a common understanding of expectations. The tool allows users to specify the roles, RACI labels, and stages and activities/deliverables used in the organization’s campaign implementation process, and identify the nature of each role’s participation.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.