Decision Tool

The Forrester Category Leadership Strategy Tool

January 29th, 2024
With contributors:
Amy Hayes , Shelby Muschler , Michael Belden


Category leadership isn’t just a function of market share or analyst ranking. Companies are considered leaders when they play an active role in shaping a category, influencing its growth and definition in the minds of many constituencies. This tool helps portfolio marketers plan their category leadership strategy by looking at the strength of existing categories, assessing their company’s ability to influence those categories, and selecting among categories where they are able to successfully play a leadership role.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.