The Forrester Change Canvas

A Template For Leaders Planning Change Activities

May 28th, 2024
With contributors:
James McQuivey, PhD , Camille Floyd , Demi Starks


How leaders behave during change will either smooth the path to success or create barriers and friction which make the change process more challenging. This template provides seven focus areas for leaders embarking on a change process. By considering the questions provided in each area, you’ll be more prepared to communicate about and navigate the change process.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.