The Forrester Channel Digital Marketing Transformation...

October 3rd, 2018

Summary

Guiding channel partners through digital marketing transformation continues to be one of the top initiatives of most channel marketing leaders. To begin the process of transformation, channel marketing leaders should first conduct a readiness assessment to rate their organization’s level of achievement of 10 key actions. This assessment will give the organization a clear indication of critical gaps and where to prioritize efforts for the best results. The Forrester Channel Digital Marketing Transformation Readiness Assessment Tool enables channel leaders to score their current state of readiness to guide partners through digital marketing transformation.

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